Work Experience
TAWA Services, Inc. (HQ, Buena Park, CA/DBA “99 Ranch Market“)
Mar. 2021 ~ Dec. 2023
E-commerce Manager (S&OP)
▲Tawa (“99 Ranch Market” or “大華”), established in 1984, is one of the largest Asian food and grocery retailers in the U.S. with 54 stores across 10 states.
● Shape, drive, and deliver one to three high-level E-commerce projects per month, averaging 85%+ on-time delivery rate, under 90% budget utilization rate, and over 95% stakeholder/employee satisfaction rate, by coordinating end-to-end project management processes across technology, process, and people.
● Strategically plan and execute 15+ E-commerce sales & promotional campaigns/activities monthly, within a $2+ million annual sales/marketing budget, averaging an overall 4-5X ROI, utilizing data insights and market trend analysis to continuously optimize.
● Oversee and manage E-commerce proprietary in-house developed platforms (front & backends) that serve a user base of 500,000+, achieving over four million avg. monthly pageviews and less than 30% bounce rate by mobilizing cross-functional teams (Merchandising, Marketing, Finance/Accounting, UI/UX, Developers, etc.) to maintain a seamless virtual supermarket/storefront.
● Lead and empower a team of 10+ (including four direct reports), maintained a 100% retention rate (0 turnovers) within 1 year, by effectively communicating objectives to foster collaboration, establish priorities, delegate tasks, address issues and risks, and drive optimizations.
California Association of Realtors ® (Los Angeles, CA)
Aug. 2020~ Nov. 2020
Marketing Intern
▲ California Association of REALTORS®(C.A.R.) is a statewide trade organization of real estate professionals with more than 190,000 members.
- Charted and implemented social media marketing campaigns for the REimagine! 2020 Virtual Real Estate Conference & Expo (10/12-10/14) with over 11,000 attendees.
- Strategized and revitalized social profiles (with a combined audience size of over 100,000 across Instagram, Facebook, and Twitter), that amplified and advanced the cross-network impressions by 201% and engagements by 96%. Furthered a net audience growth of 22%
- Assisted web developers, art designers, and marketing managers with the revamping and maintenance of the main event website using tools such as Wix, Adobe Photoshop, and Illustrator. Boosted and enhanced unique visitors by 90%, total site sessions by 98%, and average session duration by 20%
- Facilitated the development and curation of the virtual event platform for over 50 vendors/sponsors that secured over $250,000 in revenue
Volv Media (Los Angeles, CA)
Jan. 2020 ~ Mar. 2020
Brand Ambassador @ USC
▲ Volv is a news app made for the curious, worldly, and socially-driven generation. It curates top stories, across news and magazines, and rewrites them for readers in formats digestible within 9 seconds (or less than 70 words) so that they can stay informed in the least amount of time.
- As the brand ambassador @USC, I helped build Volv from the ground up by being the face of the brand in my community
- Promoted and accelerated the app via organic and authentic methods such as word of mouth and social media posts
D Lux Studio, Inc.
(
City of Industry, CA)
Mar. 2019 ~ Jul. 2019
Social Media Marketing Intern
▲ D Lux Studio is a start-up company specializing in high-end automotive detailing services.
▲ As a Social Media Marketing Intern, I was put in charge of the company's online persona, top to bottom. Thus, I was responsible for not only the overarching brand digital strategy but also the actual content creation for its social media accounts (Instagram, Facebook, WeChat, Craigslist, etc).
▲ Additionally, I was also assigned to develop comprehensive market researches such as competitive analysis. Some of my works are highlighted below:
- Initiated digital marketing campaigns for the start-up, adopted Instagram, Facebook, and Yelp to maximize visibility and online presence
- Conducted market researches including customer insights, competitive analysis, and industry trends that strengthened product positioning and expanded the scope of prospective customer base
- Analyzed and interpreted quantified data from researches to provide executives with key qualitative insights
University of California (Riverside,CA)
Jan. 2019 ~ Mar. 2019
Student Assistant
- Organized and oversaw weekly screening sessions of the Media & Militarism course
- Created discussion question prompts for a class of 30 students to converse after each screening
- Contributed to the course’s curriculum planning by providing student discussion insights and feedback to the instructor
Asian Cultural Exchange Association @ Santa Monica College (Santa Monica, CA)
Sep. 2016 ~ Jun. 2017
Social Media Coordinator
- Coordinated and executed all social media marketing campaigns for the promotion of various club events
- Organized and produced social media contents that furthered the club’s receptions
- Fostered and facilitated club events and activities including a sponsored Thanks-giving banquet with over 250 attendees
Education
University of Southern California
Annenberg School for Communication and Journalism
Master of Science in Digital Social Media (STEM)
Conferred on Dec. 16, 2020. Cumulative GPA: 3.81.
USC Annenberg Student Success Fund recipient
Relevant coursework:
- Introduction to Digital Social Media; Analytics and Research Methodology; Digital Media Policy, Law, Practices, and Regulation; Storytelling and Experiential Marketing; Influencer Strategies; Advertising and Social Media; Managing Technologies for Digital Media
University of California, Riverside
Bachelor of Arts in Media and Cultural Studies
Conferred on Mar. 22, 2019.
Dean’s Honor List: 2017, 2018.
Relevant coursework:
- Intersections of Media and Popular Culture; Introduction to Television Studies; Introduction to Film Studies; Digital Imaging Software for the Visual Arts: Adobe Photoshop; Effective Use of the World Wide Web
Certificates
SEO Fundamentals Exam
Issued on Jan 17, 2021.
Hootsuite Platform Certification
Issued on July 22, 2020.
This industry-recognized certification demonstrates my expertise with the world’s most-used social media management platform
Google Analytics Individual Qualification
Issued on July 17, 2020.
Demonstration of proficiency in Google Analytics
Adobe Certified Associate
Issued on May 8, 2020
Visual design using Adobe Photoshop
more in progress…
Other Experience
USC Annenberg ╳ W2O Group
Master Class Series in Data Analytics
Sep 28, 2019 ~ Oct 28 2019
A three-part series that explored the intersection of communication practices and data analytics