About me.
I’m Wallis Lien, a graduate with a Master of Science degree in Digital Social Media from the University of Southern California.
Devoted E-commerce Assistant Manager with 4+ years of experience in E-commerce/New Retail (online + offline). I help companies undertake digital transformation through project management, sales & marketing strategies and digitizing the retail value chain.
I leap enthusiastically into uncertainty because I adapt well to change. I devote myself to deliver superior work consistently, but I embrace the prospect of innovation.
Aptitudes
Project Management
Excel at driving projects (of all sizes & complexity) from start to finish. Manage integration, scope, schedule, cost, quality, communications, and so on.
Digital/Social Media Marketing
Use digital and social media strategically to enhance your efforts.
Leadership
Align the team’s pursuits with organizational objectives through “selling” and not just “telling“.
Social Listening & Social Media Intelligence
Using tools like Sprout Social and Brandwatch, I can offer insights into the audience.
Sales & Operations Strategy
Reduce friction in operational processes, and increase efficiency. Design and implement sales tactics including guerrilla marketing.
Social Media Analytics
Gathering and analyzing social media data that can better inform business decisions.
Brand Narrative
& Strategic Storytelling
Facts and specs are tedious to read. Stories are emotional and can truly captivate the audience.
Influencer Marketing
Researching, identifying, auditing truly influential individuals for campaigns.
Social Media Management
Creating, publishing, analyzing, and strategizing social content.
Experiential Marketing
In-person interactions can greatly amplify “online” efforts.
A prime example would be the project for Red Bull in my Master’s course, which can be found here.
